Thursday, May 23, 2019

Tips to Open a Successful Coffee Shop

This article is part of our Cafe Business Startup Guide—a curated list of articles to help you plan, start, and grow your cafe business!
If you’re like me, you begin each day with a cup of coffee. It’s not an improbable assumption, given that 68 percent of coffee drinkers (and I assume you’re one of them) have a cup within the first hour of waking up.
With 100 million coffee drinkers in the U.S. alone, it’s no wonder the industry is booming. If you’ve been thinking of combining your love of coffee with your entrepreneurial spirit, there’s no better time to open a coffee shop.
Jack Wilson, owner of Radio Coffee and Beer in Austin, Texas, and Marc Renson, owner of Ambition Bistro in Schenectady, New York, stepped away from brewing and serving to offer these tips to prospective owners.

1. Create a solid business plan

One of the first serious steps you’ll take toward opening your coffee shop is to create a business plan. This document spells out exactly what your business is, how it will be profitable, defines your customer base, explores competitors, plans for growth, and provides troubleshooting strategies should you need help achieving your goals.

But, go the Lean Planning route to start

Before you dive into creating a traditional, long-form business plan (which really you only need if you’re seeking funding from a bank), we recommend creating a one-page pitch. This will allow you to quickly validate your business idea as well as get a good sense of who your market is, how you’re going to reach them and how you’re going to differentiate yourself from your competitors.
This process is part of what we call Lean Planning which is a faster, more efficient way to plan your business.

Browse our free coffee shop sample business plans

You can also turn to our business plan templates for guidance. Whether you’re starting a little coffee and internet café or a coffee house bistro, there’s a business plan template to suit your coffee shop needs.
Coffee Kiosk Business Plan (Full Plan Online)
Read how The Daily Perc opened drive-thru and mobile cafes serving coffee drinks and other beverages to their target market: daily commuters and captive consumers.
Coffeehouse Business Plan (Full Plan Online)
This sample business plan describes how Dark Roast Java attracted a diverse clientele with its Mediterranean art glass decor.
Internet Cafe Business Plan (Full Plan Online)
The JavaNet Internet Cafe was a true visionary business sample plan when it was written, and the number of cafes with this similar idea confirms it was an idea ahead of its time. Get inspired.
The Watertower Cafe sample business plan describes how the cafe will establish itself as a “destination” of choice to the many residents of the greater Atlanta metropolitan area, as well as numerous out-of-town visitors by providing affordable high-quality food, coffee-based products, and entertainment.
Coffee Roaster Business Plan (Full Plan Online)
Beanisimo Coffee is a startup coffee roaster in Salem, Oregon. Founder Frank Jones aims to bring old-world Italian traditions and recipes to meet the market need for premium coffees. His target market is coffee houses, restaurants, and grocery stores.

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